A few days ago, the typing of two words on my laptop, while I tried to write something about the social media, without first to switch the language input from Greek to English, a rather random incident, was the cause for a LOL, and the reason to make some serious thoughts on how Greek wineries make use of the social media.
Some days before, Markus Stolz made in its article the “three wishes” at his blog Elloinos, a short reference to how challenging would it have been, if Greek wine writers, started to publish their content in English. The common point between my mistake’s thoughts and Markus’s thesis was how the use of English in social media by the Greek wineries, can be of such benefit to the promotion of Greek wines in export markets.
Let’s start with the “erroneous” sentence of “σοψιαλ μεδια“ written by mistake in Greeklish (English written with Greek characters), which I suppose, it is Greek to you, as would have been any other social media message about Greek wines, written in Greek.
I wonder, how relevant can this be to the efforts being made by many Greek wineries, in attracting consumer’s attention in export markets.
I wouldn’t have been bothered had I knew that Greeks were ignorant of foreign languages; On the contrary, most of us speak at least a foreign language, many a second and some a third. Why not take advantage of our skills and seize the chance to promote the Greek wines in markets outside Greece via social media, by writing at least some of these messages in English or in some other language.
Many of the non-Greek speaking people out there, users of social media, appreciate and enjoy tremendously the Greek wines. They need to be better informed, they need to be further educated.
Inviting participation, building a community that shares common interests, exchange information, encourage interactions with consumers and/or potential consumers, collect valuable marketing data, and delivering authentic brand experience require the establishment of a successful communication channel between users that speak, obviously, a common language.
Winedogboy fixes: Greeks love social communication. A more open and cosmopolitan approach to the social media will help Greek wineries to address more effectively communication issues